CPM Brand Visibility Kite

Rethinking What an Impression Is Worth For years, the default question in digital advertising was simple: how many clicks did the campaign get? Clicks are easy to measure, easy to report, and easy to put on a dashboard. But they only tell part of the story. A click is an action, and actions are valuable. Yet the memory that a viewer carries away from an ad, the feeling of familiarity when they see a brand again, that is where brand awareness actually builds. This is why CPM